While it’s taken as writ that we cultists tend to be creative types, a recent study from the Fuqua school of business at Duke University seems to indicate that simply seeing an Apple logo makes you more creative. The researchers conducted a number of experiments, one of which was showing the logos for fractions of a second to create a subliminal impression, and in all cases those who’d seen the Apple logo scored higher on standardized creativity tests than those who’d seen the IBM logo or no logos at all. Keith Sawyer in his Creativity and Innovation blog has got a great write up on the paper if you don’t feel like sorting through all the academic stuff in the published paper (I managed to get through 5 whole pages before turning to Keith’s excellent article).

• How Addicted to Apple Are You?

81%How Addicted to Apple Are You?

Popularity: 43%

• BBC NEWS | In Pictures | In pictures: Mobile design competition

• Royal College of Art students were set the challenge of designing a mobile phone to “outperform, outsmart, and outmanoeuvre everything on the market”.

  (tags: mobile design wow)

Popularity: 23%

• Newseum | Today’s Front Pages | Map View

  The Newseum displays these daily newspaper front pages in their original, unedited form.

Popularity: 35%