Have no doubt: Twitter has gone mainstream. And Ashton Kutcher has a million followers.

At the time of writing, Kutcher is still live streaming (video below) his successful attempt to reach 1 million Twitter followers before CNN, which Kutcher reports has been clamouring for new followers on its live news ticker. On Friday morning he goes on Oprah, who will post her first @oprah Tweet on live TV, reaching millions of US households.

It’s hard to define, exactly, when Twitter entered the public conscience: perhaps the Hudson plane crash, where the first real photo of the event appeared on Twitter before reaching the mainstream outlets. Perhaps it was earlier, in September 2008, when we noted that CNN was actively promoting its Twitter feed on air. Perhaps it was March 2009, when Twitter co-founder Evan Williams was interviewed by Charlie Rose…or perhaps fellow co-founder Biz Stone’s hilarious Stephen Colbert interview was the moment Twitter tipped. Or maybe all those declarations of a breakthrough were premature: perhaps a starring role on Oprah, hours from now, is the true mark of mainstream success.

And yet this assumes that social media needs mainstream media to justify its existence: that without its blessing social media is not confirmed. But mainstream media is increasingly becoming an echo of social media, allowing YouTube’s masses to define what matters (Susan Boyle, the Domino’s Pizza scandal) and mirroring that public sentiment.

For now, Twitter needs mainstream media more than mainstream media needs Twitter. But Ashton has an audience of 1 million at his fingertips: how much longer will the talent need its mainstream middleman?

rossboardman posted a photo:

Made by the same bloke that did the sony bravia balls advert.

And now in a ‘Total Eclipse of the Heart’ Remix  

And Nirvana… 

 

At the 2006 Mobile magazine annual awards ceremony in London, Phones 4u was named Online Retailer of the Year. The judging criteria took in to account amongst other things, best customer service, best design and most satisfied customer. Phones 4u were proud to be named Online Retailer of the Year 2006.Just take a look at what the judges had to say:

“The website is industry leading, particularly in terms of navigation”    

“Phones 4u has a very clean and tidy site”

“…customers too seemed to like Phones 4u’s site, with over 75% in exit polls rating it as good or excellent”

Read The Press Release…