eCommerce

SEO Tips for Special Holidays

If an estimated 80% of sales start with a search engine year-round, you better believe consumers use search to find gifts for Mother’s Day, Father’s Day, Valentine’s Day and so on. And they often include the holiday name in their search query. Are you showing up in search results for these queries? Let’s look at how two heavy-hitting flower delivery sites have optimized for one of their biggest events of the year - Mother’s Day: Proflowers.com vs. 1800Flowers.com.

Notice that both sites rank for “mothers day flowers” with deep URLs targeted just for Mother’s Day. Both have the search term at the beginning of the title tag, although 1800Flowers has added the term “gifts” to rank for more than just “flowers.” Both have keyword-friendly URLs. When you click through to the sites, you’ll notice the navigation menus both include special Mother’s Day tabs at the far left - can’t miss ‘em.

Proflowers

(more…) The Key to PPC for Online Retailers Free webinar: May 15th, 2008, 9am PT/12pm ET Guest Panelist: Ryan Gibson, Director of Marketing, The Rimm-Kaufman Group Register to Attend

© 2008 rossboardman.com.