eCommerce

Amazon Ups Customer Review Usability

We talk about Amazon often here on Get Elastic, because you’ll always find some innovation, design or usability improvement to blog about there. Amazon sometimes attracts more reviews than customers want to read. So Amazon provides tools to filter reviews by star rating and displays the “most helpful” positive and negative review as determined by Amazon’s community.

Plus, you can also search reviews by keyword.

Which is helpful, because you don’t want to buy a product that sucks unless it’s a vacuum or a Flowbee. The Key to PPC for Online Retailers Free webinar: May 15th, 2008, 9am PT/12pm ET Guest Panelist: Ryan Gibson, Director of Marketing, The Rimm-Kaufman Group Register to Attend

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