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Search engine optimizers will love hack 27, which tells how to import data from a web page into Google Spreadsheets automatically. The list of tricks goes on and on, from creating new scratch Gmail addresses in two different ways (hack 53) to configuring things so that a right-click with your mouse lets you access either the browser menu or the context menu from an application like Google Docs (hack 125).
What’s especially good about this book?
- A lot of these tips are very fresh, e.g. discussing how to get a Google Site, which just launched a couple months or so ago.
- Search engine optimizers and bloggers will enjoy chapter 12, which includes tips on SEO, using Google Analytics, and how to follow discussions online.
- Most chapters end with a discussion of alternatives to Google products. These hacks serve the reader well by intelligently discussing the pros and cons of other products (e.g. Flickr or Mint).
What’s bad?
- The usage of margins is a little strange. Most pages have a wide blank margin. On some pages, tips and extra tricks appear in the margin. But some pages also have figures in the margin. I’m not sure why figures sometimes appear in the margin and sometimes don’t.
- You always wish for more coverage of your favorite things. The Google Chart API gets half a tip when it really is quite worthy of a tip or two in its own right. But the book has to stop at some point.
One interesting tidbit is that the working title of this book was Google Office Hacks. It rang up with that title on my O’Reilly receipt and that’s the title I see when I enter the ISBN number into Google Books:
But I think the name “Google Apps Hacks” is not only more accurate but more fun, so I’m glad they changed the title. Another interesting tidbit is that Philipp Lenssen wrote this book using Google Docs.
Should you buy this book? If you read my blog on a regular basis, you’d probably like it. This book would be an especially good match for:
- people that want to run a small business or startup more productively for less money
- hackers and people that like to tinker with web services
- people that enjoyed the original Google Hacks book
- power users or webmasters that want to learn about Google’s products and how to get more out of them
If you’re looking to get a gift for a non-savvy to less savvy user, I’d recommend Rule the Web. But if you’re looking for a gift for a savvy user, anyone with an interest in Google, or someone that uses Gmail/Google Calendar/Google Docs/Google Spreadsheets, then I’d definitely recommend this book.
One of my pet peeves is when a “Hacks” book turns out to be more like a user manual. That’s not an issue with this book — it really does show you lots of cool ways to hack, mod, tune, and tweak Google Apps. Google Apps Hacks is packed full of ideas that can keep you busy for quite a while. I expect this book to be a hot seller at the O’Reilly store during Maker Faire this weekend.
While in London this week, Jason Billingsley spotted something different in Google search results.
If you look closely, you’ll notice the display URL in Adwords ads are above the ad copy, not below. Ad copy also appears on the same line as the display URL in some cases.
I did a quick search in Google Blogs (search within only blogs) to see if anyone has blogged about this yet or may know what’s going on. Over here in Vancouver, I still see the traditional ad display so all I can do is speculate that Google is shakin’ things up and testing the impact of different ad structure.


Setup First, you need to tell Gmail how to retrieve your mail from old accounts using POP. Go to Settings > Accounts > Get mail from other accounts > Add another mail account. A new window will pop-up asking you for the email address you're going to import mail from. Fill this in and click on "Next Step." I found it useful to label incoming messages with "Imported" (use any thoughtful label you can think of), so I could easily identify imported mail later on.It might take a while for Gmail to fetch everything from your old account, but the end result was definitely worth it for me.Then, validate with "Add Account" and finally, select "Yes, I want to be able to send mail as yourname@gmail.com." I'm a big fan of using the "from:me" search in Gmail that lets me look for email I sent using any name or address by simply searching "from:me." I wanted to make sure I could continue to find everything I’ve sent under all my old addresses and aliases, and this last step makes that work. Sending mail from your old address If you would still like to have the option of sending mail from Gmail that appears to recipients as if it were sent from your old email address, you can set up a custom "From:" by going to Settings > Accounts > Send mail as: > Add another email address. Click on "Next Step" and then "Send Verification." You'll receive an email with instructions on how to validate your old address. Once it's set up, you can select this address in the "From" field when replying or forwarding.
If you're a Google Apps administrator and you'd rather start getting new features right away instead of waiting, you can change a setting in the control panel to automatically get future features as they're released.

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